Redondo Beach CA Top Real Estate Brokers, Agents, Realtors: RE/MAX, Shorewood Realtors, South Bay Brokers, Keller Williams, Prudential

So, which Real Estate Brokers are selling the most homes in North Redondo Beach, CA 90278?

Hint, maybe not who you think it is.

The major "known" players, RE/MAX, Shorewood Realtors South Bay Brokers, and Keller Williams Beach Cities and Prudential make up about 47% of all sales which is actually up from the last time we posted these numbers. The "other" Brokers make do over 50% of all the sales. So, who are these "others"? Some names you'll recognize but many you may not. Let's look further down the list.


It's rather amazing to me how little business Redfin does considering that almost every buyer is walking around with their mobile app and believes that Redfin's data and analysis comes directly from some real estate divinity. Well not really. And truthfully, Redfin does have a great mobile app.

But in reality, they are handily outsold by local niche market brokerages such as 3 Leaf Realty, Palm Realty Boutique and in actuality me - Ellis Posner, the "North Redondo Beach Townhouse Guy" (lol).

A few other of the to be expected local players also pop up in the 50% or more mix such as North West Realty, Real Estate West and Merit Real Estate (Amir Amiri), which is in actuality a specialty house focusing on new construction homes primarily in North Redondo Beach.

A quick word about what we are looking at here.

Each Real Estate sale or transaction counts for 2 "sides" in this data: Listing and Selling. In the arcane vernacular of real estate agents, the agent representing the buyer is considered the "selling" agent, while the listing agent or broker is the person representing the seller. To make matters more confusing, in CA Real Estate practice the listing agent can also represent the buyer if it is disclosed to all parties. Lastly, any Broker can sell the listing of any other Broker. Got all that? OK, let's move on.

So, looking at let's say RE.MAX. we see that over the past 12 months they did a total of 361 sides or units representing 18.8% of all sales. That was further broken down to 208 listings and 153 buyers.

By comparison, Shorewood Realtors did 291 sides or units of which 150 were listings and 141 were buyers. Kind of ironic because Shorewood likes to tout that they are a listing company. But with the number of new to the business agents they attract, a lot of buyer business is inevitable.

Truthfully for any given time frame measured, Shorewood and RE/MAX could easily flip flop between 1 and 2 in this particular market.

After the two dominant players, there is a huge fall off with South Bay Brokers having less than half the transactions of Shorewood and KW Beach Cities having a little more than half again of South Bay Brokers. Keller Williams numbers are rather surprising because they have one of the most successful powerhouse agent teams in the South Bay working at there Brokerage (Hoffman-Murphy).

With new construction lagging somewhat Merit Real Estate has slipped from the top five but their business is somewhat different in that they specialize in new construction 2 and 3 on a lot townhomes and do an exceptional job of it. In fact some buyers even refer to "Amir Amiri" as a style of townhouse! Their new construction townhome projects sell almost immediately and are highly sought after and many of the deals don't make it into the MLS from which these numbers are aggregated.

Another really interesting data point is that if you notice, most Brokerages sold their listings pretty close to list price. The myth that any particular agent or broker can list and sell your house for more is simply an urban legend or a self serving component of the agent's listing presentation. What an experienced agent can do is to make sure that your transaction goes smoothly, that you avoid pitfalls and if you are a seller, that you never have a problem after the close of escrow or if you are buying a home that there are no surprises that weren't uncovered during the inspection periods.

It should be no surprise that the Real Estate Brokerages with the most agents (RE/MAX and Shorewood), do the most business. But when the numbers are further analyzed the productivity per agent per brokerage is fairly low with many supposed full time agents only doing a few deals per year.

So, if you are buying or selling a home in North Redondo Beach, best to keep in mind that any agent or broker can sell the listing of any other agent or broker and that in this environment you are best served by hiring and working with a Realtor who has specific information, knowledge and expertise in the market and neighborhood where you intend to buy or sell.