Ellis Posner Sells North Redondo Beach: 2502 Rockefeller Closed Escrow

2502 Rockefeller Lane Unit C Closed Escrow



My listing at 2502 Rockefeller Lane Unit C closed escrow over the asking price. This was a textbook example of "best practices" in pricing. We listed it for $839,000 and it sold for $865,000. Actually we had even a higher offer by a few thousand but the buyer wasn't as strong.

My advice to Sellers these days is to price your home a little bit below fair market value, let me create an "event" around Open Houses and then see where the market will go relative to what the public wants to pay. While this might be somewhat counter intuitive, without a doubt it works.

I did the same with my listing at 2411 Carnegie Lane Unit C a few weeks after this one and listed it for $875,000. That one got bid up over $900K and I'll write more about it in another post.

The Sellers, A.J. and Megan DeLaGarza were nice enough to add to the (now) 87 Five Star Reviews of me on Zillow. (Yes, same A.J. who played for the Galaxy for many years and was recently traded.)



Here's some more about the listing.

"If you have been looking for a move in ready, large, open floor plan townhouse in the Beach Cities, look no further, this is the one! You will not believe how spacious this over size end unit with soaring vaulted ceilings is until you come inside. And with a spacious backyard and upstairs terrance there's plenty of room for outdoor living too. With no buildings to the east, natural light floods the unit which faces south and west. Upgrades abound and this home offers luxurious finishes including, stainless steel appliances and granite counters in the kitchen, travertine throughout, recessed lighting, high end cabinets and more. The second floor, with its open-plan great room, stunning slate fireplace, high ceilings and contemporary kitchen with breakfast bar has a loft like feel. Also upstairs is the master bedroom with en suite bathroom, as well as a another bedroom and a separate powder room. The lower level features two more bedrooms each with doors leading to the turf covered private backyard. Also downstairs is a laundry area, and access to the 2-car garage. Tons of storage throughout. Recent upgrades include painting and carpet plus A/C which most homes in this neighborhood wish they had. Enjoy the Beach Cities lifestyle from this convenient location close to restaurants, shopping, malls, parks, movie theaters, the Redondo Beach Green Belt and the Beach, with easy freeway access. Put 2502 Rockefeller on your list to see because you will want to make it your next move."


For Buyers looking for newer and larger 4 bedroom properties with backyards and trying to stay under a $1M purchase price, these end unit 3 on a lots are great options.